.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in equity capital annually, have actually brought up almost $360 million so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That lag is due to market concentration, elevated regulatory stress, and also economic uncertainties.ADWEEK talked with 5 VCs that continue to acquire adtech companies, even with these problems, about what they are actually searching for and also what they stay away from. Perhaps unsurprisingly, these capitalists are actually targeting possibilities in privacy-focused technologies as well as industry-specific areas like connected television.